Person with long brown hair and glasses wearing a black sweater, smiling, against a white background.

Tired of Buzzwords? Let’s Get Real

I’m Hayley, a marketing consultant with 12 years of experience helping B2B SaaS businesses cut through the noise. No fluff, no jargon, just actionable strategies and real results that move the needle for your brand. From strategy to execution, if you need marketing expertise without committing to a full-time hire, I offer interim marketing services. So you have the support you need, when you need it.

Step 1: Discovery

We start with a deep dive into your business - its goals, challenges, and opportunities. This call helps me understand where you are and where you want to go.

Step 2: Go to Market Strategy

I craft a tailored strategy to position your brand for success. Whether you're launching a new product or scaling an existing one, I’ll define the best approach to reach and convert your audience.

Step 3: Execution (if you need it)

Need hands-on support? I can execute the strategy across PPC, influencer marketing, email, social media, and content, so you get results without the need for a full-time hire.

  • Hayley held interviews with what felt like our entire customer base, and those findings shaped so much. From then on, the whole company knew exactly who we’re building this thing for, so we knew which direction to take the product and how to communicate to customers and our target customers. I still refer to those transcripts today.

    Adam Dale, Sales, Opteo

  • Thank you Hayley for your time, positive energy and ideas. We really love the approach you suggested!

    Sophia Bannert, Founder, Bee-Able

  • Hayley’s ability to balance creativity with strategic thinking ensured campaigns achieved measurable outcomes and supported broader business objectives. Professional, dedicated, and results-driven - Hayley is an exceptional marketing partner I’d highly recommend.

    Nazma Qurban, Co-Founder, Flooencer

  • Hayley has an incredible analytical ability to spot and target marketing opportunities that others would miss. She is highly attuned to understanding what truly works and selects the best approaches to deliver remarkable results for the company.

    Khaled Shaaban, VP Product Design, JP Morgan

My story

When I first started in marketing, I was excited to make an impact, but I quickly realised how overwhelming it could be. The buzzwords, the endless advice, and the pressure to deliver results without clear direction often left me feeling stuck.

There was so much advice out there, but not enough actionable steps. Finding the right strategies that drove real growth felt like a constant challenge.

Fast forward 12 years, and I’ve developed a no-BS approach that cuts through the fluff and delivers results. I've helped B2B SaaS brands refine their strategies, acquire more customers, and grow at scale. The journey wasn’t easy, but every lesson made me better at what I do. And now I’m here to help you avoid the same roadblocks.

Let’s work together to build a marketing strategy with practical tactics that actually work. No buzzwords, no fluff - just real results that drive your business forward.

A tidy workspace featuring a laptop displaying a fashion blog, a framed motivational poster, a vase of pink roses, a golden desk lamp, several small jars, notebooks, glasses, and a smartphone.

My approach

With over 12 years in marketing, I’ve done it all. Whether it's diving into user research, managing PPC campaigns, crafting content strategies, or optimising your entire marketing operation.

I approach each challenge with curiosity and my approach always starts with a solid, data-driven strategy tailored to your needs.

Once we’ve put the right strategy in place, I’ve got the skills to execute it:

  • Pay Per Click

  • Meta Advertising

  • Linkedin Advertising

  • Hubspot

  • Influencer Marketing

  • Content Marketing

  • Email Marketing

  • User Research | Jobs To Be Done

Let’s talk

Let’s start with a free discovery call. This is your chance to tell me about your business, the challenges you’re facing, and what you’re hoping to achieve.

During our call, we’ll discuss your goals, and I’ll get a clear understanding of where I can fit in. From there, I’ll design a personalised plan tailored to your needs and, depending on what you’re looking for, I can even help you implement it.

No pressure, just a conversation to see how we can work together to grow your business.